Every age at work
Hard to hire? Tenders asking about social impact? Experience and new talent beat either on their own.
The business case for teams of every age
If you don’t have the right team for the future, you’re in trouble. Many employers miss what over-50s and younger talent do when they work side by side.
I build the business case your leadership team can say yes to: help with hiring, keeping people, and the evidence tenders ask for.
What I do
- An honest look at your age and skills mix
- A business case for mixed-age teams, over-50s included
- Hiring, keeping and leading people for growth
- Proof that links social outcomes to business results
Four things I help you do
Get every generation working in step
Shared goals and a shared language, so experience and fresh thinking meet in the real work.
Plan for the skills you’ll need
Work out which skills you’ll need, and who will hold them, before the gaps open.
Look like your customers
Your customers span every age. A team that looks like them is better placed to understand them and sell to them.
Bust the myths about age
Swap hunches for evidence on who performs, who stays and who gets hired.
Why social impact is now a sales issue
Tenders and big customers ask who is on your team, whether you take on apprentices, how you support your community. Most organisations never use the answers. I help you prove them.
Where this comes from
At 55/Redefined I led growth and employer partnerships with brands including Diageo, the John Lewis Partnership, Amazon and Hastings Direct. Under the growth strategy I led, company revenue grew 52%. I am also a Brand Ambassador for ProAge, which helps employers build age-inclusive workplaces.
Out and about, listening
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What you get
Evidence, not good intentions
- An honest look at the age and skills mix of your teams, and where it helps or holds you back.
- A business case your leadership team can say yes to: options, costs and measures.
- The evidence tenders and big customers ask for on your people and social impact.
- I work from your own data and tell you what I need on the first call.
“Simon is strategic, commercially-minded and outcomes-focused, harnessing his extensive expertise…”
“We have successfully collaborated on many fronts for all things inclusive hiring and age diversity and it’s been a pleasure and honour.”
Quick answers
Why build a business case for teams of every age?
Many employers miss what over-50s and younger talent do when they work side by side. I build the business case your leadership team can say yes to: hiring, keeping people, and the evidence tenders ask for.
Why is social impact now a sales issue?
Tenders and big customers ask who is on your team, whether you take on apprentices and how you support your community. Most organisations never use the answers. I help you prove them.
What is your background in this area?
At 55/Redefined I led growth and employer partnerships with brands including Diageo, the John Lewis Partnership, Amazon and Hastings Direct. Under the growth strategy I led, company revenue grew 52%. I am also a Brand Ambassador for ProAge, which helps employers build age-inclusive workplaces.
What are you trying to grow?
Book a free 30-minute call. Bring one hiring, retention or tender challenge. We look at the evidence you have, what decision you need and whether I can help. You leave with a clear next step.
Discuss your next commercial priority